{"product_id":"1972-rolex-oyster-perpetual-1002-14k-solid-gold-coca-cola-25-years-service-reward-with-box-and-papers","title":"1972 Coca-Cola Rolex Oyster Perpetual Ref. 1002 14K Gold 25 Year Service Award Full Set","description":"\u003cp style=\"font-weight: 400;\"\u003eSome watches are collectible because they are rare. Others become legendary because of the story attached to them. This 1972 Rolex Oyster Perpetual Ref. 1002 in solid \u003cb\u003e14K gold\u003c\/b\u003e offers both.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eIn 1972, The Coca-Cola Company commissioned a limited number of Rolex watches as employee service awards to honor individuals who dedicated \u003cb\u003e25 years of service\u003c\/b\u003e to the company. This example was awarded to \u003cb\u003eDavid M. Leister Jr.\u003c\/b\u003e on \u003cb\u003eAugust 15, 1972\u003c\/b\u003e, beautifully engraved on the original case back:\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cb\u003e“25 Years Service\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cb\u003eThe Coca-Cola Company\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cb\u003eDavid M. Leister Jr.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cb\u003eAugust 15, 1972”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eWhat makes this particular example so special is its condition. The case remains completely \u003cb\u003eunpolished\u003c\/b\u003e, with sharp factory edges still fully intact. Over time, the 14K gold case has developed a beautiful natural patina that gives the watch warmth and character that cannot be recreated.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe silver dial is exceptionally clean and highly attractive, featuring a unique detail collectors will appreciate: the applied gold hour markers feature black tops, creating incredible contrast and giving the dial a much more distinctive appearance than standard examples. Combined with the clean original hands, the watch has a very elegant and uncommon look.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eEverything on this watch remains original, including the original acrylic crystal. We only lightly polished the crystal using the Milano Straps acrylic crystal polishing kit to remove minor surface scratches while preserving originality.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe watch has been serviced by our watchmaker and is running exactly as it should.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eIt comes fitted on a premium leather strap from Milano Straps and includes its original Rolex gold buckle that originally came with the watch.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThis is a true full set and includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003eOriginal inner Rolex box\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eOriginal outer box\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eOuter box with matching employee name sticker\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eOriginal green serial hang tag\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eOriginal red chronometer hang tag\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eDouble punched papers\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eRolex translation booklet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThis watch appears to have spent most of its life tucked away as a true safe queen, and it shows. Examples of Coca-Cola service award Rolex watches do appear occasionally, but finding one this complete, this original, and in this level of preservation is exceptionally rare.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThis is likely one of the cleanest Coca-Cola presentation Rolex watches to ever come to market.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003c\/p\u003e","brand":"Awad Watches","offers":[{"title":"Default Title","offer_id":46933158985926,"sku":"AW-14458","price":11450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/1908\/2182\/files\/1972-Coca-Cola-Rolex-Oyster-Perpetual-Ref.-1002-14K-Gold-25-Year-Service-Award-Full-Set-1-scaled.jpg?v=1786698023","url":"https:\/\/awadwatches.com\/products\/1972-rolex-oyster-perpetual-1002-14k-solid-gold-coca-cola-25-years-service-reward-with-box-and-papers","provider":"Awad Watches","version":"1.0","type":"link"}